ABOUT US

OUR HISTORY

The Blue Bell Factory opened in 1919 and was an integral part in Greensboro's booming textile industry. Later on, Blue Bell was acquired in 1949 by Wrangler and began international growth.

They eventually merged with VF Corporation and turned the original factory into a multi-use commercial space called the Old Greensborough Gateway Center.

In September 2021, Elm & Bain launched in the Gateway Center.

OUR NOW

Elm & Bain welcomes guests to experience the style and versatility of our event space in the heart of downtown Greensboro.

  • Bright, loft-style space with natural light from large windows

  • Flexible layouts with divider curtains for gatherings of any size

  • Accommodates up to 475 guests social events or corporate functions and up to 220 guests for weddings

  • Prime downtown location with ample guest parking

Managed by Pepper Moon, the Triad’s most trusted hospitality partner, our event specialists handle every detail, creating polished, effortless events tailored to your vision.

Great space for many different events. Our work event was phenomenal. We had the ability the split the room for break out spaces, as well as, the bar area to have our food.The staff was great and easy to work with. Highly recommend this venue for you next event.

— Porsha Graves

Great venue. Staff was extremely helpful.

— Michael Foster

Testimonials